Specialty Programs

Programs With a Purpose

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Our vision with Profound Specialty Programs is purposeful driven product creation—to develop insurance programs with a purpose. Profound Specialty Programs focuses on the development of insurance programs that align with the niche industries we operate in, and address the unique risks of our client population.


Gone are the days when the ideal marketing strategy focused on hiring people who could do a little bit of everything for almost everyone. In today’s world, if you want to be successful and sought out for your unique knowledge and talents, you have to have a specialty or two—we happen to have seven.

By definition, industry specialization is the act of splitting up processes of work into individual responsibilities that are each handled by the most qualified individuals available. That’s where we come in.

At Profound Specialty Programs, the mission of our industry experts is to develop purposeful insurance programs that fit the specific needs of the niche industries we represent.

Focused on Cannabis Operations, Entertainment & Events, Gaming, Lodging & Leisure, Restaurants, Bars & Nightclubs, Sports & Recreation and Tribal Enterprises, we have product experts, supported by a team of people who have been handpicked from that industry to manage just that — their specialty, your industry.


Simply put, a program is a plan of action aimed at accomplishing a clear business objective, outlining the details of the work to be done, by whom, when, and what means or resources will be used.

Working with Profound Specialty Programs you will first be introduced to your industry expert—someone who not only understands your business, but has been an integral part of it. Together we will outline your insurance program objectives, first from a big picture perspective, followed by a detailed discussion of the work to be done without missing an operational beat or detail.

More familiar in their niche environment than anyone else in the marketplace, our experts possess an inexhaustible inventory of means and resources, all dedicated to the development of each program. The result: Purposeful, driven, product creation, defined and developed in partnership with each of our industry driven clients.

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